Nearly five months before the first performance on Broadway – the Off-Broadway transfer of the play went on sale to the public. To drive awareness and start building a social base, we culled through the script to find small moments that could capture the show’s personality. After finding far more that we could ever use, we set to work building a creative presentation of these in video format while the show’s branding was still in development.
All of Jordan Berman’s best friends are setting a date…and he can’t even get one. Now when he needs brunch plans, emergency dating advice, or just someone to commiserate and eat carbs with, he has to compete for attention with their new significant others. Of course he’s so happy for them, but Jordan is struggling to keep up with how fast everyone else is changing.
Make a date with Jordan as he navigates friendship and courtship as a terminal single in New York City in SIGNIFICANT OTHER: the new Broadway play—with a great personality, wonderful humor and a New York Times Critics’ Pick—direct from a hit sold-out engagement at Roundabout.