Objective: Introduce and build early awareness for a production at a time when branding was still in development and photo/video assets were unavailable to present themes/tone.
Approach: Edit sound bites of the company sharing details about themselves to build familiarity with the cast, stylistically nodding to the 1980s-1990s “dating video” genre.
All of Jordan Berman’s best friends are setting a date…and he can’t even get one. Now when he needs brunch plans, emergency dating advice, or just someone to commiserate and eat carbs with, he has to compete for attention with their new significant others. Of course he’s so happy for them, but Jordan is struggling to keep up with how fast everyone else is changing.
Make a date with Jordan as he navigates friendship and courtship as a terminal single in New York City in SIGNIFICANT OTHER: the new Broadway play—with a great personality, wonderful humor and a New York Times Critics’ Pick—direct from a hit sold-out engagement at Roundabout.