Piano Bar Superstar - Andy S. Drachenberg

Objective: Create a brand identity for a new show at Don’t Tell Mama NYC called PIANO BAR SUPERSTAR – A Talent Contest For Singers to choose the next Piano Bar Singing Entertainer for Don’t Tell Mama!!

Approach: Using vibrant color splashes paired with an icon inspired by television singing competitions to build a visual identity, further developed by integrating the entire company of contestants and the structure of the event’s competition as the primary driver for an exciting and always changing visual message.

Established in 1982, don’t tell mama is celebrating over 30 years as a world famous entertainment destination. Located on renowned Restaurant Row in the heart of New York’s theater district, don’t tell mama is one-of-a-kind – a veritable nightlife mall with four individual spaces: a piano bar, a restaurant and 2 separate cabaret showrooms: a cineplex of cabaret!

Countless luminaries have come through our doors such as Liza Minnelli, Paul Newman, Joan Rivers, Bette Midler, Rosie O’Donnell, Chita Rivera, Kathy Griffin, Audra MacDonald, Kristin Chenoweth, Mario Cantone, & Cuba Gooding Jr., to name but a few!