Objective: Work with Award-Winning impersonator Rick Skye and the iconic cabaret/piano bar Don’t Tell Mama in New York to design promotional materials for a brand new on-going production: Bazazz! A Sequined Variety! The design would require versatility to showcase different special guest stars for each performance while also feeling cohesive and giving the production a brand that could continue to be used each month.

Approach: Set up a photo shoot with the production’s lead (Rick Skye as Liza), along with some additional cast members to create original photo assets for the show. Along with the photos, discussions with the artist led us down the path of wanting to capture the bold traditional marquee-style title treatment along with additional info boxes for each specific performance. And of course, sequins needed to be involved.

 

Established in 1982, don’t tell mama is celebrating over 30 years as a world famous entertainment destination. Located on renowned Restaurant Row in the heart of New York’s theater district, don’t tell mama is one-of-a-kind – a veritable nightlife mall with four individual spaces: a piano bar, a restaurant and 2 separate cabaret showrooms: a cineplex of cabaret!

Countless luminaries have come through our doors such as Liza Minnelli, Paul Newman, Joan Rivers, Bette Midler, Rosie O’Donnell, Chita Rivera, Kathy Griffin, Audra MacDonald, Kristin Chenoweth, Mario Cantone, & Cuba Gooding Jr., to name but a few!