Significant Other’s Broadway Dating Game
Significant Other, the new American play by Joshua Harmon is calling for submissions to help a lucky bachelor or bachelorette find their own significant other. THE DETAILS: Let’s be honest – dating in New York City sucks. In Significant Other, the character Jordan Berman (played by Gideon Glick) is desperately trying to find a date, […]
Gideon Glick Introduces Jordan Berman
As part of the production’s post-opening content rollout, we launched a series of videos with the cast sharing their personal connections to the show, its characters, and themes. All of Jordan Berman’s best friends are setting a date…and he can’t even get one. Now when he needs brunch plans, emergency dating advice, or just someone […]
The New Broadway Play Everyone Is Talking About
Hear it from the audience itself! Significant Other is the new Broadway play everyone is talking about. All of Jordan Berman’s best friends are setting a date…and he can’t even get one. Now when he needs brunch plans, emergency dating advice, or just someone to commiserate and eat carbs with, he has to compete for […]
Do You Have What It Takes? | Significant Other
The cast of Significant Other shares what they look for in a significant other. Do you have what it takes to get with our cast? All of Jordan Berman’s best friends are setting a date…and he can’t even get one. Now when he needs brunch plans, emergency dating advice, or just someone to commiserate and […]
Valentine’s Day with the Cast of Significant Other
In anticipation of Valentine’s Day (which coincided with the first preview performance of Significant Other on Broadway), we asked the cast to reveal their V-Day #dreamdate! All of Jordan Berman’s best friends are setting a date…and he can’t even get one. Now when he needs brunch plans, emergency dating advice, or just someone to commiserate […]
The Beginning of Significant Other
Playwright Joshua Harmon (Bad Jews) discusses how Significant Other made the journey from its conception in a classroom to Roundabout Theatre Company to the Great White Way! All of Jordan Berman’s best friends are setting a date…and he can’t even get one. Now when he needs brunch plans, emergency dating advice, or just someone to […]
Make a Date With the Cast of Significant Other
Objective: Introduce and build early awareness for a production at a time when branding was still in development and photo/video assets were unavailable to present themes/tone. Approach: Edit sound bites of the company sharing details about themselves to build familiarity with the cast, stylistically nodding to the 1980s-1990s “dating video” genre. All of Jordan Berman’s […]
Inside The Shoot with Significant Other
Some of the most fun videos to shoot are the ones behind a shoot – letting the personalities shine in the moments they think the camera isn’t on them. That’s what became the center of the piece for Significant Other – inviting the viewer into the room with a cast that you quite simply just […]
The Significant Other Teaser Trailers
Nearly five months before the first performance on Broadway – the Off-Broadway transfer of the play went on sale to the public. To drive awareness and start building a social base, we culled through the script to find small moments that could capture the show’s personality. After finding far more that we could ever use, […]