Fiddler’s Brand New Matchmaking App Yente

Yente. Everybody’s favorite matchmaker. With the iconic character being played by Alix Korey in the Broadway revival, alongside an top-notch cast that are always willing to create new content for the show, we set to work on bringing Fiddler on the Roof into, of all places, the online dating world (well, at least in a […]

Celebrating 92 Years of Sheldon Harnick

“What’s very gratifying is when people tell me that they love the whole score, of course. Since I consider all these songs my children, they are complimenting my family.” – Sheldon Harnick on ‪#‎FiddlerBroadway‬

Capturing The Hottest Broadway Opening

7 cameras. 6 hours. 4 locations. 3 videographers. Multiple cab rides. One take. American Psycho is anything but typical – that’s why we wanted to create a very different opening night video experience. Instead of the traditional talking heads with celebrities and production team members, we used seven cameras shooting around the city to tell […]

American Psycho Behind The TV Commercial

Take a riveting look inside the making of the AMERICAN PSYCHO TV spot, starring Benjamin Walker. Learn more and buy tickets: http://americanpsychothemusical.com/ American Psycho, the musical, now on Broadway. Book by Roberto Aguirre-Sacasa, music and lyrics by Duncan Sheik, and directed by Rupert Goold.

Itzhak Perlman Records A Special Track for Fiddler

Itzhak Perlman, the reigning virtuoso of the violin, has recorded a special bonus track for the New Broadway Cast Album of ‘Fiddler on the Roof.’ Go inside the recording studio for this exclusive look at Itzhak recording “Excerpts from Fiddler on the Roof” arranged by John Williams for Broadway Records. Tony®-winning director Bartlett Sher and […]

Inside The Recording Studio with Fiddler

Go inside the recording studio for an exclusive look behind the scenes at our cast album recording! Tony®-winning director Bartlett Sher and the team behind South Pacific and The King and I bring a fresh and authentic vision to this beloved theatrical masterpiece from Tony winner Joseph Stein and Pulitzer Prize winners Jerry Bock and […]

Audiences Are Loving Fiddler on the Roof

When it’s January in New York City, the last thing you want to think of is the dark, cold outdoors. Looking to create a fresh take on the typical audience testimonial video that didn’t , we reached out to some of the show’s biggest advocates to create a more exciting and engaging video piece showcasing […]

Danny Burstein on Playing Tevye!

Danny Burstein shares with me his approach in creating his “own Tevye” in Fiddler on the Roof on the beautiful McKittrick Hotel rooftop months before we began rehearsal! Tony®-winning director Bartlett Sher and the team behind South Pacific and The King and I bring a fresh and authentic vision to this beloved theatrical masterpiece from […]

Meet the Daughters in Broadway’s Fiddler!

Alexandra Silber, Samantha Massell, Melanie Moore, Jenny Rose Baker and Hayley Feinstein introduce us to the five daughters of Tevye (played by Danny Burstein) in Fiddler on the Roof. Tony®-winning director Bartlett Sher and the team behind South Pacific and The King and I bring a fresh and authentic vision to this beloved theatrical masterpiece […]

From The River Avon to the Great White Way

The creative team behind the Broadway event of the season WOLF HALL Parts 1 & 2 share the journey from day one at Stratford-upon-Avon, England, featuring novelist Hilary Mantel, director Jeremy Herrin, adapter Mike Poulton, RSC Artistic Director Gregory Doran, and casting director Helena Palmer. The cast and creative team behind the Broadway event of […]