VIDEO
Make a Date With the Cast of Significant Other
Objective: Introduce and build early awareness for a production at a time when branding was still in development and photo/video assets were unavailable to present themes/tone. Approach: Edit sound bites of the company sharing details about themselves to build familiarity with the cast, stylistically nodding to the 1980s-1990s “dating video”
Inside The Shoot with Significant Other
Some of the most fun videos to shoot are the ones behind a shoot – letting the personalities shine in the moments they think the camera isn’t on them. That’s what became the center of the piece for Significant Other – inviting the viewer into the room with a cast
The High Holy Days
When we were asked to go backstage at Fiddler on the Roof in the weeks leading up to The High Holy Days, we knew we wanted to capture and share the cast and production team’s own traditions and favorite memories, and we knew we wanted to we wanted to shape
Back To School Time on Broadway
The end of August means one thing for the youngest cast member of Fiddler – it’s back to school season. After 9 months with the company on Broadway, Haley Feinstein played her final performance as Bielke. Just before her return to education, we put together a farewell package and recruited
The Significant Other Teaser Trailers
Nearly five months before the first performance on Broadway – the Off-Broadway transfer of the play went on sale to the public. To drive awareness and start building a social base, we culled through the script to find small moments that could capture the show’s personality. After finding far more
Fiddler’s Brand New Matchmaking App Yente
Yente. Everybody’s favorite matchmaker. With the iconic character being played by Alix Korey in the Broadway revival, alongside an top-notch cast that are always willing to create new content for the show, we set to work on bringing Fiddler on the Roof into, of all places, the online dating world
Celebrating 92 Years of Sheldon Harnick
“What’s very gratifying is when people tell me that they love the whole score, of course. Since I consider all these songs my children, they are complimenting my family.” – Sheldon Harnick on #FiddlerBroadway
Capturing The Hottest Broadway Opening
7 cameras. 6 hours. 4 locations. 3 videographers. Multiple cab rides. One take. American Psycho is anything but typical – that’s why we wanted to create a very different opening night video experience. Instead of the traditional talking heads with celebrities and production team members, we used seven cameras shooting
American Psycho Behind The TV Commercial
Take a riveting look inside the making of the AMERICAN PSYCHO TV spot, starring Benjamin Walker. Learn more and buy tickets: http://americanpsychothemusical.com/ American Psycho, the musical, now on Broadway. Book by Roberto Aguirre-Sacasa, music and lyrics by Duncan Sheik, and directed by Rupert Goold.