VIDEO
Valentine’s Day with the Cast of Significant Other
In anticipation of Valentine’s Day (which coincided with the first preview performance of Significant Other on Broadway), we asked the cast to reveal their V-Day #dreamdate! All of Jordan Berman’s best friends are setting a date…and he can’t even get one. Now when he needs brunch plans, emergency dating advice,
The Beginning of Significant Other
Playwright Joshua Harmon (Bad Jews) discusses how Significant Other made the journey from its conception in a classroom to Roundabout Theatre Company to the Great White Way! All of Jordan Berman’s best friends are setting a date…and he can’t even get one. Now when he needs brunch plans, emergency dating
To Life – A Fiddler on the Roof Reflection
One of the greatest takeaways from Fiddler on the Roof is it’s celebration of life. After over a year on Broadway, we felt there was no better way to send the production off than to celebrate all of the memories we made along the journey – from day one to
Make a Date With the Cast of Significant Other
Objective: Introduce and build early awareness for a production at a time when branding was still in development and photo/video assets were unavailable to present themes/tone. Approach: Edit sound bites of the company sharing details about themselves to build familiarity with the cast, stylistically nodding to the 1980s-1990s “dating video”
Inside The Shoot with Significant Other
Some of the most fun videos to shoot are the ones behind a shoot – letting the personalities shine in the moments they think the camera isn’t on them. That’s what became the center of the piece for Significant Other – inviting the viewer into the room with a cast
The High Holy Days
When we were asked to go backstage at Fiddler on the Roof in the weeks leading up to The High Holy Days, we knew we wanted to capture and share the cast and production team’s own traditions and favorite memories, and we knew we wanted to we wanted to shape
Back To School Time on Broadway
The end of August means one thing for the youngest cast member of Fiddler – it’s back to school season. After 9 months with the company on Broadway, Haley Feinstein played her final performance as Bielke. Just before her return to education, we put together a farewell package and recruited
The Significant Other Teaser Trailers
Nearly five months before the first performance on Broadway – the Off-Broadway transfer of the play went on sale to the public. To drive awareness and start building a social base, we culled through the script to find small moments that could capture the show’s personality. After finding far more
Fiddler’s Brand New Matchmaking App Yente
Yente. Everybody’s favorite matchmaker. With the iconic character being played by Alix Korey in the Broadway revival, alongside an top-notch cast that are always willing to create new content for the show, we set to work on bringing Fiddler on the Roof into, of all places, the online dating world